Moiré Not Bore-ing
Dry your eyes and wet your silks, Miuccia cast Kylie
As someone who works in marketing, I go back and forth between the big light box (laptop) to the little light box (iPhone) and the desire to put my phone in a drawer.
So while this isn’t an industry newsletter, it is where I will share things I see that delight me or give me pause. And who thought a Kardashian ad campaign would delight me?
Naturally, I’m referring to the Miu Miu Fall 2025 campaign. The internet continues to have a lot to say about Kylie Jenner’s casting (exhibit A and exhibit B for Blakely). Does she look a bit dead behind the eyes? Si. But that’s not the point of this post.
What made me think “G that’s nice?” The silk moiré backdrops.
Silk moiré wallpaper entered my visual vocabulary in March 2024 as I was flipping through the Financial Times’ HTSI profile of Thierry Gillier’s new Left Bank home:
“The walls of the antechamber are khaki-coloured silk moiré, which creates a muted backdrop to some of the home’s most prized works…Far from being just a thoroughfare, the room has been given importance in the scheme to create a sense of arrival and transition.”
I snapped a pic and sent it to my friend Mari—architect, interior designer, author of Nothing New, and co-founder of Tropica—with the note: “My future home can have beige walls, but only if they’re silk moiré.” She agreed. Since then, we’ve been trading moiré sightings back and forth. I even bought a Prada silk moiré skirt suit. Alas, the jacket was too tight in the bust. Off it went to TRR.
Then came an ah-ha moment on a recent Delta flight. I was watching The Parent Trap, one of my inflight entertainment go-to’s, when Hallie walks into her mother’s bedroom to confess she’s not Annie. Put down the complimentary chocolate chip cookie, THE WALLS ARE SILK MOIRE!! The dreamiest bedroom in cinematic history, if not Nancy Meyer’s oeuvre, are adorned with pink, watered silk walls. I’m pretty sure that in 1998 I encouraged my mom to redecorate her room just so I could have a mom with a room like that. If not, that was a silent wish I kept tucked away in my heart. I mean come on, those bedsheets make Velazquez’s impasto look dull and dusty! the art deco nightstand! that bed frame! the crystal candlesticks on the vanity! the vanity!! Sublime.
No, I can’t source any of the items in that room although I do have a tiktok saved that identifies Elizabeth James’ perfume. But I can tell you Nancy Meyers reportedly sleeps on Lands’ End sateen sheets. I read about them in The Strategist, bought a set and then another, and now evangelize them to anyone who’ll listen. A friend converted after a one night sleepover. My mom’s holding out for a “happier shade” of green. She may wait forever, which is a rather long time to miss out on the silkiest, softest cool-to-the-touch sheets at that price point annnnd marked down throughout the year for up to 40% off.
Anywho…You can fixate on Kylie. Or you can accept that Miuccia Prada is Miuccia Prada with things to sell and you are a mere mortal. So why not start figuring out what walls you’ll upholster with silk moiré?
Ok need